There are two main types of storytelling, depending on delivery: oral and written.
Oral storytelling engages the audience with tone of voice, speed of delivery, and non-verbal signs like expressive displays, hand gestures, and mimicked expressions. Written stories use more descriptive techniques to create vivid and immersive experiences.
No matter which type of storytelling you choose, your content should deliver expressive details, colorful metaphors, and other engaging figures of speech.
Compare these two texts to see the difference between a simple description and a story:
Description:
Movavi Video Suite 2025 is an all-in-one video maker: an editor, converter, screen recorder, and more. Perfect for remote work and distance learning.
Storytelling:
We get most of our information about the world through our eyes; that’s why videos have become such a significant part of our lives. Over the past few years, the demand for quality visual content has grown significantly. The best way to share information and experiences with your audience is to wrap them up in engaging videos. Cutting, trimming, mixing, shuffling layouts and audio, and anything else you might need is available in the Movavi Video Suite 2025. Creating high-quality video content has never been so simple.
Adding the human experience to your storytelling can have a dramatic impact on the success of your campaigns.