Movavi Video Editor
Create awesome videos easily
Amazon Prime Video Launches AI-Aided Dubbing to Expand Global Access
Edited by Ben Jacklin
9,407
Image source: Freepik
Amazon’s Prime Video has begun testing an AI-aided dubbing program designed to make more content accessible across language barriers. The pilot launched in early March 2025 and initially offers AI-assisted dubbing in English and Latin American Spanish for 12 movies and series that previously had no dubbed versions.
The goal is to expand the reach of international titles on Prime Video, letting the service’s 200+ million global customers enjoy content regardless of the original production language.
How the program works:
Prime Video’s approach is a hybrid model combining artificial intelligence with human expertise. In this trial, “localization professionals collaborate with AI to ensure quality control,” according to Amazon.
The AI generates the initial voice dubbing, and professional linguists or editors then refine it, maintaining naturalness and accuracy. This AI-human collaboration enables cost-effective dubbing for titles that otherwise might not be localized at all.
Scope and features:
The current trial covers a dozen licensed titles (such as El Cid: La Leyenda, Mi Mamá Lora, and Long Lost) with new dubbing tracks available to viewers.
Importantly, Amazon is not limiting its accessibility push to dubbing alone. In addition to the dub tracks, the program also highlights support for subtitles, captions, and audio descriptions – features Amazon deems essential for a quality streaming experience.
Amazon executives emphasize that this AI dubbing initiative is about enhancing the customer experience without sacrificing quality. “At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation,” said Raf Soltanovich, VP of Technology at Prime Video and Amazon MGM Studios.
He noted that AI-aided dubbing is only being applied to titles that lack any dubbing so far, and expressed eagerness “to explore a new way to make series and movies more accessible and enjoyable.”
In other words, the focus is on augmenting Prime Video’s library in a thoughtful way, using AI where it adds value. This trial will help Amazon gauge the effectiveness of AI-driven localization and gather feedback on the quality of the dubbed audio before possibly expanding it further.
Though, it’s important to say that while Amazon’s AI dubbing provides an immersive experience, subtitles remain a widely preferred solution – especially for those who enjoy the original voice performances.
For instance, Movavi Video Editor has the ‘Auto Subtitles’ feature, which automatically generates precise, time-synced subtitles in 13 languages using AI speech recognition. This tool enables content creators to quickly add captions without manual transcription, making videos accessible to a global audience.
Have questions?
If you can’t find the answer to your question, please feel free to contact our Support Team.
Join us for discounts, editing tips, and content ideas
1.5M+ users already subscribed to our newsletter