How to Convert Video to iTunes Format

Click the Add Media button, then Add video and select the videos on your computer that you want to upload to iTunes. You can also use the Add DVD > Open DVD option to add DVD videos. There are almost no restrictions regarding the format of supported input files as Movavi Video Converter can handle over 180 formats, including AVI, MKV, WMV, and many more.

Choose the Devices tab, then find and expand the Apple listing and choose the device model on which you plan to play your video. Whichever preset you choose, your videos will be converted to the MP4 format; the differences between the individual presets are the more advanced video settings like resolution, sample rate, and other output specifications. Each Apple preset comprises a unique set of parameters that meet the requirements of the specific target device. If you want to edit the predefined parameters, click the Cogwheel icon.

Click the Save to button to specify the output folder. To upload your videos to iTunes, click the Share button in the upper right corner and check the iTunes check box.

Now you’re ready for the conversion – just hit the Convert button to start the process. Once the process is complete, iTunes will open automatically and you can continue transferring your videos to iTunes.